The music video produced as the centrepiece of the 2012 World Humanitarian Day campaign has been nominated for an MTV Video Music Award for Best Video With a Social Message. The video for the song ‘I Was Here’, performed by Beyoncé and penned by songwriter Diane Warren, was filmed in the UN General Assembly Hall in front of a live audience. It has been viewed more than 21 million times.
“I am delighted by this nomination,” said Valerie Amos, the United Nations Humanitarian Chief. “This song and video helped us reach more than 1 billion people around the world with the core message of World Humanitarian Day: the importance of people helping people. It encouraged people around the world to do something good for others.”
Last year’s World Humanitarian Day campaign, also built around the theme ‘I Was Here’, called on people to make their mark by doing something good, somewhere, for someone else. The campaign was produced with the support of Beyoncé’s Parkwood Entertainment and advertising agency Droga5.
The campaign reached more than 1 billion people through social media. Thousands of those involved decided to make a more personal mark, and spent the day volunteering in their local communities.
The award will be announced at the MTV Video Music Awards on 25 August at an internationally televised ceremony in Brooklyn, New York. Everyone can vote for the video on the MTV site.
World Humanitarian Day 2013
World Humanitarian Day is marked each year on 19 August. It was first held in 2009 and commemorates the day in 2003 when 22 people lost their lives in an attack on the UN offices in Baghdad. The day was established to recognize aid workers who have lost their lives in the line of duty; it also celebrates the passion of humanitarian work.
The 2013 campaign will be launched on World Humanitarian Day and will run for several weeks. More information – including a first sneak peak of the campaign – will be available soon.