UNIC Canberra briefed advertising students at the University of Canberra on the global issue of food waste on the 18th of August as an introduction to a real-world pitch assignment.
In October, students will pitch advertising campaigns to their university tutors and UNIC Canberra designed to be used as part of the UN’s participation at the Milan Expo in 2015, which will be themed The Zero Hunger Challenge. United for a Sustainable World.
As the fifth pillar of the Secretary-General Ban Ki-Moon’s Zero Hunger Challenge, zero loss or waste of food is a significant global issue with 1.3 billion tonnes of food wasted every year.
The students were requested to pitch campaigns that generate awareness and action on the issue of food waste.
“We need your help to convert this information into a media that is informative, educational, appropriate for the context of the Expo, and evokes a response that encourages viewers to want to contribute to reducing food waste on an individual level,” said UNIC Canberra Director, Mr Christopher Woodthopre.
He also discussed the unique factors students should consider with the UN as their client and answered questions on the audience and range of media that could be used for the campaign.
This is the fourth year that UNIC Canberra has partnered with the University of Canberra on this project.