On 25 September, 193 world leaders will come to the United Nations Headquarters in New York to formally commit to the Sustainable Development Goals, on the same day cinema audiences around the world will get a chance to join the Global Goals campaign in an unprecedented effort to reach seven billion people around the world. The Global Goals campaign, launched at the UN, aims to tell seven billion people in seven days that “it’s time to change the world” through a ground-breaking collaboration of campaigners, public figures, companies and civil society groups.
During a press conference at UN Headquarters, the Global Goals campaign, founded by filmmaker Richard Curtis, was announced as aiming to make the 17 UN Goals famous and to push for their full implementation worldwide. Working with the United Nations the British scriptwriter developed a campaign that is “fun, bright, entertaining, and interesting,” to attract attention, especially of young people. One outcome of this collaboration is the first ever global cinema ad. The ad will appear in movie theatres in over 30 countries, including Australia and New Zealand from 25 September for the duration of one week. Audiences will be able to interact with the cinema ad and share the Goals using the Global Goals Interactive App.