The UN’s Pause campaign, which encourages social media and other news consumers to stop and check the validity of information they share, received a major endorsement on Thursday after a study from a leading research institute in the United States concluded that it has helped encourage the behavioural change needed to stop the spread of misinformation online.
The report from the Massachusetts Institute of Technology (MIT), conducted in the UK and the US, found that the simple act of pausing to question the origin, credibility, relevance and accuracy of any information before sharing it on phones, computers and social media platforms, significantly reduced people’s propensity to share misinformation.
“The monumental task of tackling misinformation belongs to all of us. It is about how we can come together to drive social change, shifting behavioural norms and tapping into people’s sense of solidarity to keep each other safe,” said Melissa Fleming, UN Under-Secretary General for Global Communications. More